Monday, February 9, 2009

Are you swimming in the Dead Pool?

(image from http://www.homeschoolstudentplanner.com/)

...or are you just holding your nose
and hoping you come up OK?
Better look around before you jump in:
15 major US business concerns were put in
a dead pool of sorts for 2009 over at
Reading a little like a review-Circuit City, Chrysler and Blockbuster-
there were some interesting candidates for the floater crew:
Krispy Kreme-come on, I thought I was throwing them a line
the last time I got on the scale;
Rite Aid-you can't make money selling Viagra
...AND overpriced SoBe energy drinks?
Station Casinos-where DID the money go here?
All of those and the rest on the list deserve the attention they are getting.
And then some.
One stands out: Realogy.
No big secret. The general opinion is they have had
a very, very hard time since last year.
Not to oversimplify, but the obvious question:
With their premier franchises and branding,
it makes you wonder what is going to happen
to those franchises, Brokers and Agents-
and one-in-four homes (or so) bought and sold
Realogy says involved/was touched by a branded affiliate of theirs.
Right now, no one is buying much of anything.
And it is getting harder for Realogy
and a whole lot of other businesses to buy time.
Many of them up to their noses in debt, interest payments
-and a lack of effective consumer engagement.
The ripples in the water have yet to turn into
the froth and confusion of a feeding frenzy.
So, are you treading water in the dead pool,
or are you growing your social networks?
Steve

Tuesday, February 3, 2009

Don't throw up on your market...


...or on anyone else.

Really.
It's just good etiquette

to keep it down after you have cleared your plate.

Learn how to do it:




Now:


Take a deep, deep breath.


Exhale.


If you are still feeling queasy, uneasy and confused-


imagine how your consumer feels.


Face your market. Listen. Learn.


(And don't forget to pick up the tab once in a while-:)


Steve


shsworks@sbcglobal.net

facebook: http://tinyurl.com/c7f27d

twitter:@stevenstearns

blog: http://realestateisreallycrazy.blogspot.com/

LinkedIn: http://www.linkedin.com/in/stevenstearns

Saturday, January 31, 2009

Milwaukee Connector mass transit open houses to begin next next week: http://ping.fm/wJXpd

Wednesday, January 28, 2009

Preaching to a mute choir.....

You know you can hear...

...so why aren't you singing ?
The housing consumer is dying to hear your song:
"...95% of consumers between the ages of 18 and 44 who bought a home last year used social networking sites at least a few times a week, and a majority used them daily...."
"according to NAR...44% of all buyers use social networking every day."
Your audience, your market, is standing in the front row.
They are filling up the seats in the auditorium.
They have their ticket and are standing in line waiting
for the next sold-out performance.
And they are bringing their friends, neighbors and yes-their kids!
So...
Are you going to the show?
Why aren't you on the way to the stage?
Why aren't you singing your lungs out?
...or at least tuning up.
The world is all ears.
And waiting to hear from YOU.
The neighborhood expert.
To sing the praises of the schools, parks, coffee shops, beauty salons,
restaurants, pubs, libraries,
-and that great listing you just grabbed.
Do it.
Don't wait for the fat lady.
Steve
920-691-6030

Tuesday, January 20, 2009

Realtors. Brokers. All business owners. Watch this video. Please.

Realtors.
And brokers.
Business owners.
Watch this video.
Please:


Now, take a deep breath.

Act.

Get social!

Steven Stearns

Social Network Building

shsworks@sbcglobal.net

920-691-6030

Join me at:
twitter:@stevenstearns

http://realestateisreallycrazy.blogspot.com/

http://www.linkedin.com/in/stevenstearns

facebook: Steven Stearns

Thursday, January 15, 2009

LET'S GET SOCIAL!

IT'S A HOUSEWARMING PARTY!

and THANKS FOR COMING-

Welcome, old and new friends, to my new digs on the web:

Steven Stearns

Anyone.Anywhere.Anything.

Social Network Building

Content Creation Consulting For Commerce, Creatives and Citizens

shsworks@sbcglobal.net

920-691-6030

Join me at:

twitter: @stevenstearns

http://realestateisreallycrazy.blogspot.com

http://www.linkedin.com/in/stevenstearns

(...and a new facebook page coming soon!)

Google Searches:

Steven Stearns

real estate is crazy

Obeoman


Featured CNN IReport Superstar: Midwest Flooding-June 2008

Blog/Photos and Interviews on CNN National and CNN Headline News

Let's get social!

Thanks,

Steve


Friday, January 9, 2009

REAL ESTATE BROKERS-ARE YOU LISTENING?


...it's really simple:
80 percent of all homebuyers are on line.
Nearly 60 percent of retailers are using facebook.
ONLY 7-10 percent of all Realtors are engaged
in social media
and social networking.
...'nuff said.
Steven Stearns
Anyone.Anywhere.Anything.
Experienced Social Network Building/Content Creation Consulting
For Commerce, Creatives and Citizens
920-691-6030
Google Searches:
Steven Stearns
crazy real estate
Featured CNN IReport Superstar: Midwest Flooding-June 2008

Saturday, January 3, 2009

A walk on the roof....

...is not something you would do in January.
Well, unless you had to. And were really, really careful.

(ss photo)

Again, I am NOT telling you to literally do this-
but imagine how far you could see-
and who could see you
if you could stand on the roof of all of your listings.
Simple enough idea.
And that is what social networking is all about.
Let's get a ladder!
Anyone. Anywhere. Anything.
Experienced Social Network Building/Content Creation Consulting
for Commerce, Creatives and Citizens
920-691-6030

Sunday, December 28, 2008

YOU FOUND ME!...(again)


(graphic from http://andrewmargolis.com/blog)



Well, thanks for stopping by!

Sorry about the confusion and the boxes, but what I can tell you is this:

I am still here.

Well, so is most everyone else!

Ready to listen. To create and share ideas. To market some of my own, hopefully, (and have something to share with the wolf...)

But most of all, to keep it real and keep it crazy.

And of course, it will be great to see some new scenery.

So-

How can I help you? Just wire me!

Steve
n
shsworks@sbcglobal.net

http://www.linkedin.com/in/stevenstearns

Tuesday, December 23, 2008

Hey Gang-HAVE A GREAT HOLIDAY SEASON!

...and don't hate me-I am in FLORIDA!


Our Holiday Sale is still on through the end of the month-scroll down

and check it out!


And right down there, too, is great news-


you can place your listings in over 40 social networks

with our Obeo HomeSite!


...have a great holiday!



I will be out of the office and out of Wisconsin on vacation from December 20, 2008 through January 1, 2009,

returning to work January 2nd, 2009 in the a.m.


I will be returning urgent emails and phone calls as necessary.If you need any other assistance with Obeo, like immediate help to set up your account, order a tour or need technical/email support, please call Obeo at 1-800-729-6236.Also,


Obeo is having a holiday sale on Obeo services!
Get your promotion info for Wisconsin at:


For information on the Obeo Holiday Sale outside of Wisconsin, please call our toll-free number.At Obeo, we know Realtors ROCK!- and we want to keep you rolling.Follow this link to our Microsite for info and to demo our products:


HomeSite, StyleDesigner, SpaceDesigner and ObeoConnect:


...and this link to great videos about how Obeo works for you-http://tinyurl.com/3vgzed


Have a great holiday season!

Steven Stearns

Obeoman


262-325-8687

Obeo Sales-Tech Support: 800-729-6236

Wednesday, December 17, 2008

THE Incredible Embeddable Tour for Your Social Networks

Hey!
I have a new address on the web-just click and bookmark below!
Steve Stearns
Anyone. Anywhere. Anything.
Experienced Social Network Building
Content Creation for Commerce, Creatives and Citizens
920-691-6030
See you there!
Steven
(Click on the pic to see it in action at Activerain!)

Obeo Adds Social Media Feature to HomeSite Product Toolbox Users can share, embed, link and e-mail HomeSite virtual tours with others

(SALT LAKE CITY, Utah) – Obeo, a leading provider of full-service residential real estate online marketing products in North America, has added a new social media feature for users of its HomeSite product.
Obeo HomeSite is a unique online marketing tool created with the customer in mind. Potential buyers can view the home through photos and panoramas, click and drag furniture onto an interactive floor plan and "virtually" customize the home, creating an engaging, personalized experience.
The new social media feature added to the HomeSite Tools section allows users to add their HomeSite virtual tour to dozens of social media Web sites such as Facebook, LinkedIn or MySpace. They can also share and bookmark it through StumbleUpon, Digg or Delicious, some of the latest social media bookmarking Web sites.
"This new social media feature allows Obeo clients to promote their listings like never before," said Andy Evans, Founder and Director of Product Strategy. "With just a few clicks, our client's listings are instantly promoted to friends, family and thousands of potential buyers on the Web who are looking for a new home."
Users also have the ability to send their HomeSite virtual tour via e-mail as well as link to the tour from their personal/company Web site or MLS system, customizing the settings to have the link appear and function in whatever way desired.
Embedding the HomeSite tour right into a Web page or blog is also offered, making it appear as if the tour is running right on the Web site rather than linking out to another site or launching in a pop-up window. Most people are familiar with this concept because of YouTube videos. The HomeSite tour can be set to automatically play as a slide show and adjusted to fit into the user screen space available directly within the blog or website it is posted within.
The new social media feature is another additional tool to engage consumers and real estate professionals alike. As a part of Obeo's included services, when a home is listed on Obeo HomeSite, the listing is automatically syndicated to many of the top listing services, including Yahoo! Real Estate, Zillow, Trulia and Google Base Real Estate, giving the listing maximum exposure.
With offerings such as the social media feature, along with virtual tours, customized printing and professional photography, Obeo is paving the way in customizing the world of real estate for its consumers.
About Obeo:
Since its inception in 1999 and its evolution from 360 House to Obeo in 2004, the Salt Lake City, Utah-based company has become the largest preferred supplier of full-service residential real estate online marketing products in the United States and Canada. The Latin word for "to go to" or "to encompass," Obeo provides REALTORS®, homebuilders, land developers and property managers with customized online marketing solutions and offline sales tools. To find out more, go to www.Obeo.com.


Have fun and grow your business with it, gang!

Steve

Obeoman

262-325-8687

Obeo National: 800-729-6236

Thursday, December 4, 2008

Dodging bullets, blizzards and the blues...



First, I just wanna say


I am SO glad

my blog did not wind up on this list,
and out of gratitude, we are offering discounts
on all Obeo marketing packages- the promo code is below!


(...dodged that one...!)

(...if you would like to nominate me next time,


well, that is up to you.)



Huge obvious update:

The market is a little chilly.

That kind of chill can make you blue.

Obeo says so what-let's turn up the heat:

Promotion Dates: Dec. 8th - 31st, 2008

To order your Obeo tour,

please call our toll-free number (1-800-729-6236)

to take advantage of the extra discount on multiple tours.

Simply mention the 'Obeo Christmas Gift' to your Obeo customer service representative to receive your discount.

Agents!: President of RE/MAX Preferred Dennis Midthun approved this offer!

Even though Winter may be back-

(and my back is out-a little...)

snowy mornings are beautiful,


as long as the snowblower starts when you want it to!

(Old Faithful-Thanks, Dad for moving to a condo!)

Let's all dig out!

Steve

Obeoman

steven.stearns@obeo.com

262-325-8687

Obeo National:800-729-6236

Tuesday, December 2, 2008

Clients for life...why not?

Are you a client for life?
Think about it-you probably have a favorite brand or two;
some boots, clothing, apparel, auto or an appliance you just will not do without.
Now-what about YOUR clients-
Think about them.
How are you making them yours?:
It's easy.
Give them a reason-a good one-and they will stick with you.
Sounds like a win-win!
Thanks for stopping by,
(by the way, you can play with the StyleDesigner here!)
Steve
Obeoman
262-325-8687
Obeo National:800-729-6236

Thursday, November 20, 2008

GIVING THANKS WITH:FREE OBEO STYLEDESIGNERS!

How about this:



We are giving thanks to
all of our friends and associates with a


FREE Obeo StyleDesigner ($40 value)
on any new Obeo photography package.


To redeem, use promo code 'PC955689'

Ends Nov. 30th, 2008. Call us: 800-729-6236

And it is great to see you here!-
thanks for the thoughts and comments
-keep 'em coming!

Now, wanna grow your social network?

Let's link up on twitter:

See you there!

Steve Stearns
Obeoman
262-325-8687

Sunday, September 21, 2008

Voices from the Flood: Wendell, Michelle, the Flood Survivors and Volunteers Party!


This party was given by
my friends:
Ft. Atkinson flood victims
living along Milwaukee St.
to thank those who helped them
during the Rock River Flood of 2008.

The pictures,
the words and thoughts in the videos linked in this blog
of those who were there in the bad times and the good

are a powerful reminder of what we all value-
Community, family, friends, neighbors and gratitude.
Home.



Wendell (finally) looks rested.

Michelle and volunteer/coordinator Vicki Sherman
were enjoying the well-deserved day.

And at this party, everyone was your friend!

Plenty of dancing...





And of course, you have to stay hydrated...





...Don't let all those beans scare you...



(...Who really wants these shovels back-but the loan of the tools were appreciated!)

Ultimately,

Sharing is part of what brings us closer together.


And what a perfect day to share!



...And of course, relax on a sandbag sofa!

The day wasn't nearly long enough

to recount the memories from the flood, let alone make room to remember the celebration!

Not that all the memories are good ones-

But Wendell and Michelle look forward to working on their lawn-

and their near-normal lives.

And that is great for now-I was glad I could help in any way.

Steve

Obeoman

Obeo WI 262-325-8687

Obeo National:800-729-6236

Wednesday, September 10, 2008

WRA 2008 FALL CONVENTION:Survived!But now-Golf for CHARITY?



The WRA convention was great.
The mood was realistic, but not down.
There was plenty of talk about
staying safe on the job,
what to do with expired listings,
and how to keep sellers thinking logically.
I just recovered!
And now....



I am going golfing tomorrow.

I don't golf, but my RE/MAX
clients do.

Thank Heavens it's for the
Childrens Miracle Network!

In the meantime, you better back up a bit...(!)

I will be at a RE/MAX GOLF event through Thursday evening, September 11th.
If you need immediate help to set up your account, order a tour or need technical/email support, please call Obeo at 1-800-729-6236.
I will be returning emails and phone calls on Friday, September 12th.
At Obeo, we know Realtors ROCK!- and we want to keep you rolling-
FORE!
(...details later tomorrow.)
Steve
Obeoman
262-325-8687
Obeo in your area:800-729-6236

Tuesday, September 9, 2008

WRA FALL 2008 CONVENTION:View from the booth


I love my clients.

Realtors.

...and I mean it.

Aside from keeping the roof up

(and making sure I am fed and watered)

they provide me with an endless stream

suggestions for continuous improvement.

And in these times, who does not need to

keep moving, keep changing, keep up

-just keep on keeping on.

I have yet to see a Realtor in the past three days-

or just about as long as I can remember-

that did not smile when they talked about their profession.

Oh sure,there were some sad smiles.

Exasperated smiles.

Toothy grins.

(Some, topped with a wink!)

Thanks, gang-the view from the booth is great.

And I am glad I do not have to wish you were here!

Come by and say:

"Have a nice day."

and get a free Obeo Homesite-I have two today.

Better still, if you buy an Obeo Homsite, we will

give you a free Obeo StyleDesigner!

And the best news: Verl Workman is here

to help you get your geek on with Free RE tech seminars all day!

Stop by!

Steve
Obeoman
steven.stearns@obeo.com
262-325-8687
Obeo National:800-729-6236

Monday, September 8, 2008

WOW-WRA! What a day and a night and a morning......

Speaking easy comes naturally to Realtors, I think.





There sure were some fancy dancers!



...and all that leads to WOW!

Off the golf course and outta the classes.

Get a thousand Realtors together and stand back!

You might even do (a little) business while you have fun.

There was no prohibition on either at the Roaring 20s Icebreaker.

A lot of people dressed to the nines or better,

getting reacquainted, introduced,

hugged, laughed at and with.

A whole lot of joy.

Add some good food and drink...

...for some people this morning it was a little more like

.0w

Present party included.

If you would like a free tour,

come see me in booth 65,

and say:

"Ow."

It won't hurt.

I promise!

Thanks for stopping by,

Steve
steven.stearns@obeo.com
Obeoman
Obeo WI:262-325-8687
Obeo National:800-729-6236

Saturday, September 6, 2008

WELCOME TO THE WRA FALL 2008 CONVENTION!



REALTORS ROCK!

Welcome to your YOUR convention!

Your time to get some CE done,
get reacquainted with your friends from across the state,

stay up a little too late,
(get up WAY too early;)

and celebrate another trip around the sun.

The past year?

Incredible:

-nearly a third of the state is a FEMA disaster area touched by flooding and storms,

-nationally, 500,000 Realtors made no money last year-

and the market is being eaten by the Bear(s)(!)

But you are still here.

Celebrate it-

REAL ESTATE IS CRAZY, BUT YOU'RE NOT!



(Check back here every day during the convention.)

To help out the celebration,

Obeo will be giving away free Obeo tours and StyleDesigners

EVERY DAY-STARTING SUNDAY, SEPT. 7th

Just find the magic words
at this blog, come see me at our booth,

-and they are for the first two Realtors there-first come, first serve:
one free Obeo Bronze HomeSite and one free Obeo Styledesigner!

(I'll be at the booth 4 p.m.on Sunday.)

...Oh, the magic words for Sunday are:
REALTORS ROCK!

And Obeo wants to keep you rolling-

Follow this link to our Microsite for info and to demo our products:
Homesite, StyleDesigner, SpaceDesigner and ObeoConnect.


...and this link to great videos about how Obeo works for you!


See you at my booth at 4 p.m. on the 7th!

Steve
Obeoman
steven.stearns@obeo.com
262-325-8687
www.obeo.com.

Sunday, August 24, 2008

OBEO WINS GOLD AT INMAN RE TRENDS GROUP!-2008 Real Estate Pacesetter Award



WE ARE GOLDEN!
Obeo won first place at the Inman Real Estate Olympics
The contest at the Inman community was sponsored by Stefan Swanepoel.
Obeo is the Gold Medal Winner of the 2008 Real Estate Pacesetter Award, as voted by the Inman Real Estate Trends Group:
The
Stefan set up the criteria:
1. Innovative Web 2.0 company or user of Web 2.0 technology.
2. The size, need and demand for the companies/services.
3. The quality or uniqueness of their services.
4. The potential impact of their services on the industry.
Obeo extends congratulations to:
SILVER Medal : CondoDomain (www.condodomain.com)
and
BRONZE Medal : Roost (
www.roost.com)
The winning votes came from our clients and Inman Community members.
ONE MORE TIME!: THANKS TO ALL OF OUR CLIENTS AND INMAN COMMUNITY MEMBERS!
Steve
Obeoman
Obeo Wisconsin:262-325-8687
Obeo for YOU:800-729-6236

Wednesday, August 13, 2008

Green. Fresh. Open. Recycled. Now: The Wisconsin Trend Home-Take a look INSIDE!

...and besides saving all that water and energy,
the Wisconsin Trend Home features
universal design with lower light switches,a walk-in shower
and
a digital control system.
...affordable? Yes.

Take a look inside!

Special thanks to Aaron Haug of Exit Realty Horizons,

who thought of us to show off the home!

And hats off to the

Wisconsin Builders Association Foundation and the Metropolitan Builders Association

for paying it forward-money from the sale of the home will be used to provide a grant to La Casa De Esperenza, to help train low-income workers in the construction industry and some funds gifted to the WBA foundation placed in a scholarship fund for trades careers.

And over 100 other sponsors pitched in, too!

Community. Wow.

Steve

Obeoman

Obeo WI: 262-325-8687-Obeo For You: 800-729-6236

http://www.witrendhome.com/

Monday, August 11, 2008

Lather, Rinse, Repeat!: New RE Marketing Basics

Eight out of ten buyers are on line.
Buyers are looking for 4-6 months before they buy.
Buyers will tend to work with the first Realtor that is on line in their area and KNOWS the area.
More photos in your virtual tour on line means fewer DOM.

The rest is in the video-lather, rinse-repeat!




THANKS to the crew at http://www.realestatewebmarketing101.com/ for the nice tutorial!

...I am STILL making phone calls-where are you people?

Steve

Obeoman

steven.stearns@obeo.com

Call Obeo at 800-729-6236.

Monday, August 4, 2008

O-B-E-O-Oreo with a B, okay?

My boss, Obeo CEO Glade Jones,
gets part of his fifteen minutes at Inman
from the guys at broker IP TV.com. He also
gives them a spelling lesson more than once on our name:


Glade Jones at the NYC Inman Connect 2008 - The best free videos are right here

...geeze...No Oreos?

Get a taste of our non-fat, no-cal pixels!

They don't bite!
I gotta go make some MORE phone calls!

Steve

Obeoman

Obeo WI: 262-325-8687
Obeo Nationwide: 800-729-6236

Wednesday, July 16, 2008

We interrupt this blog to bring you...




Hi!


I will be out of the office July 17-20th returning Monday, July 21st,
in the morning.


If you need to place an order, have a question about your account, email or technical support, please call Obeo directly at 800-729-6236.


Our Obeo demo site is located at:




There, you can see and experience all our great products:


Obeo HomeSite-an interactive wesbite with your listing and great statistical reporting.

Obeo StyleDesigner-redecorate a listing online-fun and buyers love it!

Obeo SpaceDesigner-interactive floor plan-move furniture without the backache.

ObeoConnect-bilingual lead capture tool-connect direct with your buyers.


I will be returning emails and phone calls on July 21st.

Thanks,

Steve



262-325-8687

Obeo Customer Service: 800-729-6236