Monday, February 9, 2009

Are you swimming in the Dead Pool?

(image from

...or are you just holding your nose
and hoping you come up OK?
Better look around before you jump in:
15 major US business concerns were put in
a dead pool of sorts for 2009 over at
Reading a little like a review-Circuit City, Chrysler and Blockbuster-
there were some interesting candidates for the floater crew:
Krispy Kreme-come on, I thought I was throwing them a line
the last time I got on the scale;
Rite Aid-you can't make money selling Viagra
...AND overpriced SoBe energy drinks?
Station Casinos-where DID the money go here?
All of those and the rest on the list deserve the attention they are getting.
And then some.
One stands out: Realogy.
No big secret. The general opinion is they have had
a very, very hard time since last year.
Not to oversimplify, but the obvious question:
With their premier franchises and branding,
it makes you wonder what is going to happen
to those franchises, Brokers and Agents-
and one-in-four homes (or so) bought and sold
Realogy says involved/was touched by a branded affiliate of theirs.
Right now, no one is buying much of anything.
And it is getting harder for Realogy
and a whole lot of other businesses to buy time.
Many of them up to their noses in debt, interest payments
-and a lack of effective consumer engagement.
The ripples in the water have yet to turn into
the froth and confusion of a feeding frenzy.
So, are you treading water in the dead pool,
or are you growing your social networks?

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