Friday, October 26, 2007
Greetings, Earthling...take me to your Neighbors!
Tuesday, October 23, 2007
Let's All Help In California!
We all know about home, family and what they mean.
Click here to donate to the American Red Cross
And, let's hold them close in our thoughts and prayers -
the victims, the firefighters and their families.
Obeoman
3 REAL Reasons to Blog and 10 Wesbsite MUST HAVES-FREE!
Cartoon by Dave Walker. Find more cartoons you can freely re-use on your blog at We Blog Cartoons.
-Blogging has gotten me in touch with Realtors and brokers who are too busy to return a phone call. I looked for their blogs and commented then got engaged in their on line conversation, widening my network.
-Blogging has added value to my company's' name as I have on line relationships with opinion leaders, leading bloggers and early tech adopters-allowing them to create buzz for us about what we have coming-interested?
-Most importantly, blogging has created professional relationships for me - especially at Wannanetwork where Obeo will soon be featured for the value we add to the community-and that will continue to grow!
Call me on Jaxtr or wire me back - and get ready for Wisconsin Blogger Meet-Up! You can come to meet and talk with other bloggers about what works for them! Of course, fun is on the agenda as well...
-A deep search program, so readers and viewers can get the info they want;
-Interactive Mapping, so visitors can see where they want to be;
-Compelling and relevant visual content -start with the BEST PHOTOS;
-Now, click here for the rest of these FREE website tips from Jonathan Nicholas of Obeo, my boss and Senior VP of marketing and sales.
Monday, October 22, 2007
CALLING ALL WISCONSIN BLOGGERS, OR WANNABEBLOGGERS!
Thursday, October 18, 2007
Break out , Stand out AND MAKE IT HAPPEN!...
In China, if you are one in a million, there are 1,300 of you.
Today, we are going to talk about why you milk the cow, get the cream and
how this keeps you moooovin' in the market.
Where to start?
Break out!
Of the old marketing habits. Remember, this market moves so fast, you have to ! Take a look at what you are doing and turn it upside down and shake it out!
Review your budget today and put your money where the consumer is: Better put most of it into your website, virtual tours and if you do use print, make sure you have your website featured prominently in your newspaper ad. Eight out of ten buyers are looking online for their home - realign you budget to reflect that reality! Use some of that money to make sure you can get and send email from where you are and capture client information for leads.
Standout!
Redo your biz card: so they are consistent and high quality. CD business cards with your listings on them? A great way to replace the old biz cards - and keep the Internet empowered consumer engaged.
Renew your information, news and industry education: Be an E PRO - run, do not walk to this Realtor designation! Remember, you have to be ready for the on line consumer and they are going to prefer the E Pro because that's basically where they learn, look and live with their information - on line! YOu should be reading Inman News and RISMedia every day - delivered to your email and for FREE!
And again-Get your BLOG on, and join an online community: Get started by reading blogs! Remember, a blog is a conversation you have with the readers. Respond to blogs-anyone who has one is dying for a comment! Join a community like activerain.com or wannanetwork.com - post in the forums, ask questions and learn from your peers. This is the leading edge of the future, and those who choose not to participate in social media do so at their own risk.
NOW, MAKE IT HAPPEN!
Watch this REMAX realtor Powerpoint - all the reasons and everything you need to know is right here!
Well, call me on my jaxtr at the top of the page if you have any questions, and I will get back to you!
Shake it up and have fun!
Obeoman
Tuesday, October 16, 2007
Want Cream? Milk the Cow !!!
Okay, ReMax North Central and all other Realtors: for the next couple of days, the blog here will offer a summary of great ways to get your marketing program moving - all crazy and most for FREE!
Start out knowing if you want the cream, ya gotta milk the cow:
-8 out of 10 buyers are on line;
-10-12 months-the amount of time people spend looking on line when they are getting ready to move;
-Right now - 2 hours from now-the amount of time the empowered Internet consumer will expect to hear from you, the Realtor when they find you on line.
-Realtors are Number One - with the Internet consumer - 80% of on line consumers will use the first real estate professional they talk to
Be ready for the empowered Internet consumer:
First, get your listings online at Obeo: 1 million visitors a month can't be beat - the first-class on line statistical reporting and photos you can keep using! -And don't forget to link your own website to Obeo for maximum traffic!
Second, distribute your tours on free sites using postlets : create a flyer with your great Obeo photos and spread the word about your listings at these other key sites for FREE:
backpage.com
craigslist
edgeio
Google Base
HotPads
LiveDeal
Oodle
Propsmart
Trulia
Vast
Third, start blogging and be the neighborhood expert: for free at blogger.com .
Blogging is how you tell your buyers about where you live, the fun you have there, who else lives there, where they can live around where you are and why they should buy a home there. Blogging is a conversation - so talk to these people in your blog like neighbors over the fence about what is going on where you live - after all, they will be your neighbors.
Fourth, get in an online community and get engaged : like activerain or wannanetwork. You'll find other Realtors at these sites, ideas for your blog and better yet, buyers and sellers looking for information from Realtors!
Get another bucket-this one is full - and check back tomorrow and the day after for more FREE marketing tools and ways to make the market happen for YOU!
Obeoman
Friday, October 12, 2007
NO CRAZY-BAD PICTURES, PUH-LEASE!
Wednesday, October 10, 2007
RE-ally RICH!: Chinese RE Developer Tops in Billionaire Boom !
Monday, October 8, 2007
Real Estate is still Number 1!
...a total no-brainer and a great idea to share with everyone!
Anyway, on with the Monday Mashup:
REAL ESTATE IS STILL KING:
Nice little piece from the Birmingham Business Journal - according to a survey by the Guidant Financial Group, the majority of those folks holding money and looking towards their retirement saw real estate as a secure and worthy investment - despite the obvious market issues right now.
There are always peaks and valleys, but if you connect all the high points, the curve still goes up. Tell that to your lookie-loos on Sunday!
...c'mon, get your blog on - watch this:
And since we are all counting on the value of homes, why not add to your value as an agent by being more 2.0? Get started by watching Eric Hersman of Realty Thoughts at Inman TV. Blogging, social networking, being in online communities for Realtors, like Wannanetwork or activerain - all can lead to offline connections that can help you grow your sales. Eight out of ten consumers are online - where are you on that "X"?
...still on the fence? Don't think that all this webby stuff will work for you? :
Better read the Reno Realty Blog by Diane Cohn - she dishes on what is up with real estate in her neck of the woods, how the professional Realtors won't starve and says her blog is helping - so they are spreading the word with blogging classes.
As for me, I am working on a blogger meet-up sometime in the next three weeks for bloggers in Madison and Milwaukee- if you wanna come, just call me or drop me a line!
Obeoman
steven.stearns@obeo.com
Friday, October 5, 2007
Google ranks top snack for Realtors
...but if Realtors like donuts this much,
...BUYERS LOVE PHOTOS!
1,000 pictures are worth 1,000 leads-sink your teeth into this over at RIS Media.
The fact: as long as they are good photos, make sure:
as many photos of your listing on line as possible.
(This is where Obeo comes in, obviously.)
and in other sweet news, uberblogger Teresa Boardman is at the top of a list of 25 most influential bloggers in 2007 at Inman News.
And deservedly so - she is a "real" blogger who is not afraid to share what she knows about her community and real estate. She is open and receptive to other bloggers and their ideas. And she has a great sense of humor, too.
The list reads like a Whos' Who of Blogging with too many names to drop
- here, anyway.
Laugh and sell !
Obeoman