Want Cream? Milk the Cow !!!

(Free Cash Cow ! - found at istockphotodotcom)

Okay, ReMax North Central and all other Realtors: for the next couple of days, the blog here will offer a summary of great ways to get your marketing program moving - all crazy and most for FREE!

Start out knowing if you want the cream, ya gotta milk the cow:

-8 out of 10 buyers are on line;

-10-12 months-the amount of time people spend looking on line when they are getting ready to move;

-Right now - 2 hours from now-the amount of time the empowered Internet consumer will expect to hear from you, the Realtor when they find you on line.

-Realtors are Number One - with the Internet consumer - 80% of on line consumers will use the first real estate professional they talk to

Be ready for the empowered Internet consumer:

First, get your listings online at Obeo: 1 million visitors a month can't be beat - the first-class on line statistical reporting and photos you can keep using! -And don't forget to link your own website to Obeo for maximum traffic!

Second, distribute your tours on free sites using postlets : create a flyer with your great Obeo photos and spread the word about your listings at these other key sites for FREE:

backpage.com
craigslist
edgeio
Google Base
HotPads
LiveDeal
Oodle
Propsmart
Trulia
Vast

Third, start blogging and be the neighborhood expert: for free at blogger.com .

Blogging is how you tell your buyers about where you live, the fun you have there, who else lives there, where they can live around where you are and why they should buy a home there. Blogging is a conversation - so talk to these people in your blog like neighbors over the fence about what is going on where you live - after all, they will be your neighbors.

Fourth, get in an online community and get engaged : like activerain or wannanetwork. You'll find other Realtors at these sites, ideas for your blog and better yet, buyers and sellers looking for information from Realtors!

Get another bucket-this one is full - and check back tomorrow and the day after for more FREE marketing tools and ways to make the market happen for YOU!

Obeoman

steven.stearns@obeo.com

Flipping Your But(t)...

We will get to the above stated sentiment in a moment, but first:

...isn't this Be-Utah-Ful?

When you get out of bed and this is the first thing you see, you know you are pretty close to corporate headquarters in downtown Salt Lake City for our annual-see-me-hug-me-once-a-year-meeting.

The Obeo agenda:

Flipping Your But(t), A Chris Farley look-alike, a Star-Trek murder-mystery, pushing 50-pound ammo cans over the bridge you just built from a piece of rope and two battered pieces of 6-inch wide aluminum over three feet of very cold water or hard concrete or gravel .

Here is one of the bridges, supported by a lot of trust:

Every day we are each faced with challenges we choose by choice:

Being on this fence – actually any fence – right now is probably more dangerous than waiting in line to summit Everest. You might get comfortable,

...or just get used to the pain in your butt.

Who can afford to be on the fence? Get off it or over it. Fall off it if you have to.

The grass is greener on the other side, anyway.

The Obeo crew spent Friday doing just that by building bridges – crummy ones, with bent and battered pieces of metal, frayed ropes and high hopes they would take us over the obstacles in the Leadership Reaction Course at a Utah National Guard camp just outside Salt Lake City.
But we didn't do it alone – we did it with each other and with a lot of discussion – some of it just a little edgy, all of it pointing the way through.

That's all the market is right now. Something to get over.

So: team up with others in your brokerage. Pool your talent. Hold your commissions. Be a team.

Change the way you think about the market. Be an expert on neighborhood information. The listings are out there. You can win them.

Commit to a marketing program where you know the buyers are – on line. Tell your sellers you won't take a listing if it ain't going on line, with a lead capture tool and then price it right.

Let your knowledge guide your behavior, and keep refreshing that knowledge.

So Flip Your But(t)!

Example:

“I could sell these places,

but

...the buyers won't move on price and the surplus inventory keeps growing.”

(Now flip it:)

"The buyers won't move on price and the surplus inventory keeps on growing,

but

if I show them where they buyers are, put their listing there and tell them we are going to look at the numbers in a couple weeks, I know I can sell it."

Now, did that hurt? Feel better?

Good - see you at the Wisconsin Realtors Association get-together !

I gotta go..

Steve

steven.stearns@obeo.com