Eating the Elephant 2.0 bites at a time

(Photo by Anna Grist at Stock Xchng)

All I can say is WoW!

Who is THAT Hungry?

Most Realtors are - or should be, or are gonna be really fast, this year.

There are those meandering and grazing in the bloggosphere that are having a hard time stepping up to their new diet.

You might say to those people:

-you are crabby and just don't like that other Realtors got the hot stuff first;

-you might be getting crabbier because other Realtors got their first and are having seconds already;

-and fuming at the fact that you are stuck because you do not want to admit it is time to stop being late for dinner and do not know here to start.

(Boy, haven't we all been THERE...)

The simple fact is that this hard market requires soft skills: blogging, social networking and being in on line communities.

You also need to use the online tools the consumer is using!

Being engaged, not on auto-pilot, auto-answer, I-can-get-a-program-bot-to-scribe-me-up-some-content kind of coasting mode.

The shakedown is still shaking: if Realtors-yes, Realtors- do not engage and get up to their earlobes in what is going on-well, who wants to eat?

Realtor Pros remain. Why? Likely because they ARE engaged, nimble and are not afraid to change their work mode as quickly at their day-old socks.

Getting started eating this elephant? EASY!:

Read, comment and learn in the forum of a on line community.

Then, set up a blog and make it real-about you , your neighborhood, what YOU know about real estate.

Expand your Rolodex network into a social network - ask around, you might even get a friend to invite you in!

Just don't sit there - grab a plate and get on line!

Dessert is gonna be really, really good!

Obeoman

steven.stearns@obeo.com

Want Cream? Milk the Cow !!!

(Free Cash Cow ! - found at istockphotodotcom)

Okay, ReMax North Central and all other Realtors: for the next couple of days, the blog here will offer a summary of great ways to get your marketing program moving - all crazy and most for FREE!

Start out knowing if you want the cream, ya gotta milk the cow:

-8 out of 10 buyers are on line;

-10-12 months-the amount of time people spend looking on line when they are getting ready to move;

-Right now - 2 hours from now-the amount of time the empowered Internet consumer will expect to hear from you, the Realtor when they find you on line.

-Realtors are Number One - with the Internet consumer - 80% of on line consumers will use the first real estate professional they talk to

Be ready for the empowered Internet consumer:

First, get your listings online at Obeo: 1 million visitors a month can't be beat - the first-class on line statistical reporting and photos you can keep using! -And don't forget to link your own website to Obeo for maximum traffic!

Second, distribute your tours on free sites using postlets : create a flyer with your great Obeo photos and spread the word about your listings at these other key sites for FREE:

backpage.com
craigslist
edgeio
Google Base
HotPads
LiveDeal
Oodle
Propsmart
Trulia
Vast

Third, start blogging and be the neighborhood expert: for free at blogger.com .

Blogging is how you tell your buyers about where you live, the fun you have there, who else lives there, where they can live around where you are and why they should buy a home there. Blogging is a conversation - so talk to these people in your blog like neighbors over the fence about what is going on where you live - after all, they will be your neighbors.

Fourth, get in an online community and get engaged : like activerain or wannanetwork. You'll find other Realtors at these sites, ideas for your blog and better yet, buyers and sellers looking for information from Realtors!

Get another bucket-this one is full - and check back tomorrow and the day after for more FREE marketing tools and ways to make the market happen for YOU!

Obeoman

steven.stearns@obeo.com

RE-ally RICH!: Chinese RE Developer Tops in Billionaire Boom !

From just over the dateline and into tomorrow:

Yang Huiyan (right) and her (LUCKY!) husband at their wedding.

(photo borrowed from the Mangalorean)

...she is worth 16.2 billion and is an OSU grad-

not a bad start for someone who is only 26.

Once more, real estate is Number 1!

and speaking of rich chicks- no sexism intended - if you work for REMAX in Wisconsin, you can get an edge on your RE earnings by going to the:

Rich Chicks: Financial Planning for Women

session at the REMAX North Central gathering

in Brookfield, WI Oct. 16th.

This is just one of over 15 breakout sessions with great ideas for powerful listing presentations, balancing your life and blogging for your business.

Of course, if you can't make up your mind, here is an easy choice:

Technology: Cash Cow or Mad Cow

Obeos' Jonathan Nicholas will be speaking at lunch.

(a star with REMAX, now on our team helping all Realtors)

Jonathan will be there at North Central to make sure you know how to:

meet the consumer expectations, capture the clients,

and help you:

find out where all this technology is taking us !

All for now - pass the steak sauce, please...

Obeoman

steven.stearns@obeo.com

Sexy Crazy Photo of Statistics for Real Estate Marketing !

While the header here may have you chuckling: I never really liked math until I had an algebra teacher tell me statistics are like bikinis: what they reveal is interesting. The inspiration for this post came from the crew at Sellsius !

Obeo can - and does - the job twice as good as our closest competitor.

...and that is something you can take through the fan and to the bank!

I gotta go...call me!

Obeoman

steven.stearns@obeo.com

RAVE ABOUT OBEO!-THANK YOU, ELIAS PAPADOPOULOS OF REMAX!

More great results with Obeo we like to hear about - from his blog at activerain:

OBEO will give you an edge on your Listing presentations....
For RE/MAX agents:
I started to use OBEO listing websites about 3 months ago and it has helped me secure my last 5 listings. Now most of the agents in my office are using it too. Go to www.obeo.com to check it out.
For under $200 you get a professional photographer to come out and take high resolution pictures and 360 panoramas, a street.com website for your listing, a realtor.com upgrade and 10 mini diskettes of the tour.
If you go the extra mile and provide them with a floor plan you can even drag and drop furniture in to the different rooms of the house!
Check it out, you'll love it and your sellers will too.

Elias.
(Elias Papadopoulos Boston, MA-REMAX )

Watch This Space...

...as I actually have to go out and WORK today, so a brief preview of what is to be included later - posting around and during Happy Hour :

David Lereah, my front yard, Pat Kitano, .98 cent books, fearful weenies, my back yard, dislocation, cheerleading, low-income housing, landlords, blogger meet-up, and global real estate.

You are all invited. Stay Tuned, and put your bibs on.

I gotta go.

Steve
steven.stearns@obeo.com