(Free Cash Cow ! - found at istockphotodotcom)Okay, ReMax North Central and all other Realtors: for the next couple of days, the blog here will offer a summary of great ways to get your marketing program moving - all crazy and most for FREE!
Start out knowing if you want the cream, ya gotta milk the cow:
-8 out of 10 buyers are on line;
-10-12 months-the amount of time people spend looking on line when they are getting ready to move;
-Right now - 2 hours from now-the amount of time the empowered Internet consumer will expect to hear from you, the Realtor when they find you on line.
-Realtors are Number One - with the Internet consumer - 80% of on line consumers will use the first real estate professional they talk to
Be ready for the empowered Internet consumer:
First, get your listings online at Obeo: 1 million visitors a month can't be beat - the first-class on line statistical reporting and photos you can keep using! -And don't forget to link your own website to Obeo for maximum traffic!
Second, distribute your tours on free sites using postlets : create a flyer with your great Obeo photos and spread the word about your listings at these other key sites for FREE:
backpage.com
craigslist
edgeio
Google Base
HotPads
LiveDeal
Oodle
Propsmart
Trulia
Vast
Third, start blogging and be the neighborhood expert: for free at blogger.com .
Blogging is how you tell your buyers about where you live, the fun you have there, who else lives there, where they can live around where you are and why they should buy a home there. Blogging is a conversation - so talk to these people in your blog like neighbors over the fence about what is going on where you live - after all, they will be your neighbors.
Fourth, get in an online community and get engaged : like activerain or wannanetwork. You'll find other Realtors at these sites, ideas for your blog and better yet, buyers and sellers looking for information from Realtors!
Get another bucket-this one is full - and check back tomorrow and the day after for more FREE marketing tools and ways to make the market happen for YOU!
Obeoman
...a total no-brainer and a great idea to share with everyone!
Anyway, on with the Monday Mashup:
REAL ESTATE IS STILL KING:
Nice little piece from the Birmingham Business Journal - according to a survey by the Guidant Financial Group, the majority of those folks holding money and looking towards their retirement saw real estate as a secure and worthy investment - despite the obvious market issues right now.
There are always peaks and valleys, but if you connect all the high points, the curve still goes up. Tell that to your lookie-loos on Sunday!
...c'mon, get your blog on - watch this:
And since we are all counting on the value of homes, why not add to your value as an agent by being more 2.0? Get started by watching Eric Hersman of Realty Thoughts at Inman TV. Blogging, social networking, being in online communities for Realtors, like Wannanetwork or activerain - all can lead to offline connections that can help you grow your sales. Eight out of ten consumers are online - where are you on that "X"?
...still on the fence? Don't think that all this webby stuff will work for you? :
Better read the Reno Realty Blog by Diane Cohn - she dishes on what is up with real estate in her neck of the woods, how the professional Realtors won't starve and says her blog is helping - so they are spreading the word with blogging classes.
As for me, I am working on a blogger meet-up sometime in the next three weeks for bloggers in Madison and Milwaukee- if you wanna come, just call me or drop me a line!
Obeoman
steven.stearns@obeo.com
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