Got a minute? Great!

...that is all it is gonna take.

Because that is all it should.

You know newspapers are still important-right?

Eight out of ten buyers are on line.

They are important to 20% of your market.

Direct mail? Post cards?

When was the last time you opened it or read it

if you knew where it was coming from.

A refrigerator magnet MIGHT get read more.

And all that time spent

creating a mediocre virtual tour-

when you know buyers and sellers hate bad photos.

Do you have the time to do you own web syndication?

Do you know how to do it?

You are a Realtor,

and your time should be spent

winning listings, negotiating offers, showing homes,

networking, blogging and closing.

We can do the rest-

so you have the time to spare.

Steve

Obeoman

Obeo WI-262-325-8687

Obeo in Your Area - 800-729-6236.

Win. List. Sell. Faster.

Win the listing.

Sell the home faster.

Obeo and HomeSite can take up to 30% off the time on market for your listing.
Obeo is the on line leader.
But we don't say so.
1,000,000 buyers come to Obeo every month to look at listings.
Our HomeSite and other products:
StyleDesigner
SpaceDesigner
ObeoConnect
keep the buyers coming back.
To you.

The Realtor.

The expert in the home ownership cycle.

Call nationally for Obeo services in your area:
1-800-729-6236
Call in Wisconsin:
262-325-8687
Steve Stearns
Obeo WI Consultant

I can also help you with your blogging, social networks

and online communities!

Click here for another view of your success.

NO CRAZY-BAD PICTURES, PUH-LEASE!

Sellers hate them!

Buyers like them even less...

So, why do bad real estate pictures end up on the web when they drive sellers to the brink of hysteria and buyers to nausea, and onto the next mediocre batch of images?

Why are there are millions of bad RE photos populating sites that pretend they are actually attracting buyers with good pictures?

Probably because most people think

the picture is "good enough".

Now, think about that statement.

Then, think about really adding value for clients.

What makes a great RE photo?

(Please, let's not argue about good photos- this is your house we are selling!)

Great RE photos must be technically excellent,

with clear, sharp, crisply focus, not tilted, properly exposed with even lighting and no backflash.

Great RE photos highlight the key feature(s) of the room for the buyer, whether it is a bay window, stone fireplace, fantastic decorating and staging or an awesome view.

Great RE photos invite the buyer into the home,

are composed and taken from an angle the room would normally be viewed at.

Who makes a great RE photo, one that makes the Seller smile and the Buyer stick to the on line tour ?

If you don't know who, just call us at Obeo.

We will go out of our way to do it right-

because that's what it takes to make the Sellers smile

and the Buyers buy!

Stay focused!

Obeoman

steven.stearns@obeo.com

Realtors are going through the fan...

Teresa Boardman seemed a little crabby when I stopped by recently at her blog.

But not without reason.

She says Realtors need buyers, not a kick in the teeth from their licensing organizations or the boards that support Realtors, but still say there is an excess of Realtors walking around.

Needless to say, the market is giving Realtors, brokers, buyers, sellers and associated professionals - all of us - a push toward the fan.

(See photo below.)

(Photo borrowed from foureyesjokeshop.com )

Well, there ain't nothing like social networking to pull you through the fan.

While this current market situation reflects the survival of the fittest-those that throw the biggest fit survive.

My home forum, http://www.wannanetwork.com/, is looking at gathering as many of their over 11,000+ members as they can at the National Association of Realtors convention this November- so follow the link and join up, even if you can't get to Vegas. I am hoping to be there early, myself.

So, what is going to happen as we go through the fan together?

Well, the reality of transparent information , a flattening marketplace and the competition they generate will thin out any labor force- including Realtors.

Okay, there are many other forces at work here and this may be an oversimplification, but the fact is the shakeout is here for Realtors and everyone who works with or for them.

Keeping it short and simple: no one wants to eat their young.

In the thick of this you have to look way ahead and see what is already emerging: Realtors need buyers, buyers are online, online companies like Zill-Ow are serving those buyers and the FSBOS are serving them too, -up to 20% or better in one of my core markets.

Ramping up education and keeping an eye on standards could be one trend worth shouting about. And that is a good thing for the profession of Realtors and housing consumers alike.

Realtors who are serious are all experts at some things.

It seems that Realtors may become experts on what to know,

not how to sell or to whom.

But hey, I'm just turning on the roller grill with you...

Pass the ketchup, please....

Obeoman

steven.stearns@obeo.com